Unfortunately, life rarely works that way, and most people who try to get rich quick end up going broke instead. It might be that the book medium suits him well; more likely he just has a really good ghost-writer. His advice, while not bad, is vague and not too useful. But his second rule is “protect the downside and the upside will take care of itself”, which he explains as: It’s been said that I believe in the power of positive thinking. If you plan for the worst – if you can live with the worst – the good will take care of itself.In fact, I believe in the power of negative thinking. So – take a lot of risks, but also be very cautious. I’m not saying his advice is literally contradictory – it makes sense that you can have big plans but also be very careful about them.
I read it most of the way through, and it was okay, but I didn’t have it in me to finish the whole thing.But the point is that we got a lot of attention, and that alone creates value.The other thing I do when I talk with reporters is to be straight.After a few months of attributing his victories to blind luck, most people have accepted Scott Adams’ hypothesis that he’s really a “master persuader”.Salon, Daily Caller, Bill Maher, and the Economist all use the word “genius”.Trump: The Art Of The Deal is 365 pages of some of the biggest print I have ever seen.The cover has a quote from the New York Times – “Trump makes one believe for a moment in the American dream again” – which some poor reviewer is probably desperately wishing he could take back right now.For example, if someone asks me what negative effects the world’s tallest building might have on the West Side, I turn the tables and talk about how New Yorkers deserve the world’s tallest building, and what a boost it will give the city to have it again.When a reporter asks why I build only for the rich, I note that the rich aren’t the only ones who benefit from my buildings.I try not to deceive them or to be defensive, because those are precisely the ways most people get themselves into trouble with the press.Instead, when a reporter asks me a tough question, I try to frame a positive answer, even if that means shifting the ground.