It’s one of more than 100 Indian websites that comprise the country’s thriving online matrimonial market, where an individual can browse for his or her ideal spouse among a catalog of potential candidates organized by the personal information that apparently matters most: religion, caste, income, fairness of skin, family background, and so on. Unlike online dating services, which at least superficially foster some sort of romantic connection, and which are effectively nonexistent in India, matrimonial websites are predicated on the idea that the first meeting between two paired users will be to chat about their wedding.
They succeed for the same reason every online resource does: They offer convenience and expediency in an arena with high demand for it.
Grindr/Scruff/Gay Romeo: Sex first, date later What is it? Don’t expect old-fashioned romantic overtures, but your post-sex chat just might end up resulting in a lasting connection.
Latest addition: Hornet, which specialises in the Eastern Bloc.
Call it acclimating to the Indian single life after coming of age in the West, where India is often seen as a country of arranged marriages and impenetrable glass ceilings.
If there’s truth to caricature, then call my joining the online matrimony network a modern-day leap onto a bandwagon of millennia-old social custom.“Shaadi” is the Hindi word for wedding; is, intuitively, a wedding arranged via the Internet.
It’s connubial bliss for a 21st-century India, where, by some estimates, 90 percent of marriages still classify as “arranged”—in other words, established on factors other than mutual love and attraction between the bride and groom.
With every other user promoting their company, more mergers may result than dates. You can only see someone’s picture if you contact them – and you can only contact them if you pay for a membership (€300/six months). “How do you feel about , volleyball and female domination? Thanks, mum: When you sign up, you get an email warning you to be careful and urging you to get a burner phone. A US-based site with a tongue-in-cheek tone that matches users up via a well-honed personality algorithm.After answering a couple of quickie questions, picking a day and paying €15 per person, the site will tell you a time and place to meet your matches.The locations aren’t always the coolest bars in town, but they’ll give you a free drink to ease the awkwardness. About 2000 Berliners, many of them young, outgoing and even good-looking.Swipe for long enough and patterns emerge: skydiving, DJing, Machu Picchu and a weird obsession with listing one’s height in the tagline. The experience: The Angry Birds of dating: low-stakes and quite addictive.There’s no guarantee your mini-pic and snappy banter will lead to real-life sparks, but you can always lock yourself into a bathroom stall and set up a new date to meet in the next 20 minutes. Be ready to be flooded with one-word messages like “Hi” – and beware of making more new ‘friends’ than you need. Launched in January, the Berlin-based app positions itself as a cooler version of Tinder, guaranteeing access only to friends of existing users or people with over 100 Facebook friends.Last week, I joined Shaadi.com, India’s oldest and most popular matrimonial website.Call it anthropological curiosity; call it a metric of my own narcissism.Once they’re accepted, that is: 80-100 people sign up every month and the team works on a first come, first serve basis, so the process can take forever.Eternal love: Your profile will remain online even after you’ve been officially labelled as “no longer looking”. Started in the UK and newly available in Berlin, this website sets you and two of your friends up on a blind date with three friends of the opposite sex.Synergy: Mbrace also organises events like pub crawls; one of their challenges is “Invite me to a cool event! Create a profile (the wittier, the better), answer loads of questions and indicate which answers you’ll accept, and message whomever you want for free. The preferred platform for internationals and creatives, it’s Berlin’s one-stop shop for vegan polyamorists, artsy wallflowers and naughty software developers.Monogamists are about as rare on the site as yuppies and investment bankers.