“Online dating is still something of a taboo in Italy,” he admits.
“It’s stigmatized as being something for people who don’t manage to meet people face to face.
Quite a few male users of the site fancy themselves as a “simpaticione” (nice guy) or a“creativo” (creative type), though Vavassori admits that the majority fit the traditional macho Italian stereotype.
Only when the site’s staff deem an applicant to be a “quality product” is he allowed to join.
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A new social network is trying to overturn traditional Italian attitudes by giving women the chance to “shop for men”.
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“As soon as you enter Girl Shop, you can see that the site is very young and frivolous and that the concept of men as objects is treated in a light-hearted and humorous way.
The so-called ‘buying’ of men is only symbolic.” ' Online dating is still something of a taboo in Italy' Is he confident that internet dating - whether ironic or not - will one day take off in Italy?