Dating ladybird books

In October 2015, it was announced that Ladybird books would be publishing its first series of books for adults.

Wills & Hepworth began trading as Ladybird Books in 1971 as a direct result of the brand recognition that their imprint had achieved in Britain.Ladybird Books is a London-based publishing company, trading as a stand-alone imprint within the Penguin Group of companies.The Ladybird imprint publishes mass-market children's books.This delightful book is the latest in the series of Ladybird books which have been specially planned to help grown-ups with the world about them.The large clear script, the careful choice of words, the frequent repetition and the thoughtful matching of text with pictures all enable grown-ups to think they have taught themselves to cope.Early books used a standard 56-page format, chosen because a complete book could be printed on one large standard sheet of paper, a quad crown, 40 inches by 30 inches, which was then folded and cut to size without any waste.It was an economical way of producing books, enabling the books to be retailed at a low price which, for almost thirty years, remained at two shillings and sixpence (12.5p). The appeal of Bunnikin, Downy Duckling and other animal characters made the book an instant success.The publisher added: "Out of literally hundreds of titles currently in print, we actually only have six titles with this kind of titling".Its parent company, Penguin Random House Children’s division would also be following suit.The subject of the book will greatly appeal to grown-ups.The books in the series feature original Ladybird artwork alongside brilliantly funny, brand new text.

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