So if you want to have a chance at meeting your most intriguing matches, you need to have the best possible profile, photos, and messages.” In my guise as a middle-aged American male, it’s my job to pursue women on our clients’ behalf.
These people are often in their early 20s; young women with less dating savvy are easy targets for the company’s methods.
Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.
“Online dating is a numbers game,” he would write in the Vi DA training manual years later.
“With [dating apps’] explosion in popularity, it means that you have a huge dating pool at your fingertips, but you’re also in direct competition with everyone else in your area.
At first, my trainer encouraged me to get creative with my replies, but by the third week, I was still getting back extensive rewrites.
My most frequent mistake was asking career-oriented questions, which were deemed too difficult for some women to answer.
My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.
As part of the company’s all-inclusive service, Matchmakers will scour these platforms for potential matches and then send copy-and pasted opening messages to those who fulfill their clients’ preferences, such as “must love cats” or “should know how to cook.” But combing through each woman’s profile would require too much time, so Matchmakers are instead taught to generalize a client’s preferences as much as possible and then select an opening line that could work for hundreds of women. That’s easy: Client X’s Matchmaker can search the company manual for the word “travel” and select from a handful of vague travel-related greetings.