In 1902, (Amalgamated) 28 September 1935 (216 x 298mm, stapled, 60 pages).Amalgamated took a different tack to its Newnes rival Woman’s Own in designing Home Journal by using monthly production values on a weekly.In an example of niche marketing, IPC has described women's weeklies in recent years as split into four types: , a women’s lifestyle website covering practical advice on family life, was launched by IPC in 2007 for mainstream women aged 18 to 45.It carries articles on cooking, money, family and health. As part of the launch, 2 million copies were put through doors, mainly in London.Sample copies were given away the week before the launch with Bella and the Mail on Sunday.
At 3d, it cost 1d more than its rivals, but ran to twice as many pages and used gravure printing on better paper.
Second issue had Catherine Zeta-Jones as the main image alongside: 'Liz Hurley: What she really eats'.
It cost £1 for 100 pages with Ian Birch as editor-in-chief and Jane Johnson as editor.
It was estimated that three weeks after the launch, Bauer was printing 1.2m copies and selling about 680,000 of them.
The launch editor was Dennis Neeld and it cost 29p for 52 pages.